What Ad Age Has to Say About the Swiffer Ad

by Abby Allen


In my initial post on this ad I was so excited about the family that I skipped over the fact that not only does this ad have an interracial couple and an amputee but the DAD IS CLEANING. As Ad Age says, they're pulling a bunch of progressive levers at once," but I don't care, I love it every time I see it. I agree wholeheartedly that this commercial is "a rare bit of respite from cynicism." Thanks again to my former team at Publicis Kaplan Thaler and Procter & Gamble for pushing something real. Read more from Ad Age here.